Day: March 29, 2020

NOW IS NOT THE TIME TO BE WEAK! – Best Motivational Speech Video (This too shall pass…)

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Belgian biscuits, packaging and why copywriting matters more than you think

Belgian biscuits, packaging and why copywriting matters more than you think A few years ago Rory Sutherland and his team at Ogilvy UK received a phone call from a Belgian colleague. The guy was super worried. One of their clients, a leading Belgian biscuit manufacturer, decided to replace their most popular brand with a new […]

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