Behavioral Economics Challenges the Rationality of Consumer Choices Mises Wire Behavioral Economics Challenges the Rationality of Consumer ChoicesTags [Praxeology](/austrian-school/praxeology) A relatively new area of study in economics, behavioral economics, has started to gain popularity. The behavioral economics framework emerged because of dissatisfaction with the neoclassical theory regarding consumer choice. A major problem with the neoclassical […]
