How It Can Help Your Marketing [Video]
Why should you care about Maslow’s Hierarchy of Needs?
Simple…because
Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this.
For that reason, marketing and psychology usually overlap. That is why a good marketer knows that before developing a marketing strategy, understanding the target audience of a business is vital. Doing this through psychology is an effective way of getting to know potential customers properly as it helps us find out what they like or dislike, what kind of language affects them and more.
The more you understand your audience, the greater influence your
marketing strategies will have. Therefore, Maslow’s hierarchy of needs – a popular psychological theory – can be a very useful key to understanding consumer buying behaviour.
According to
Simply Psychology “Maslow’s hierarchy of needs is a motivational theory …
